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A regional healthcare and wellness brand migrated its Malaysia and Singapore e-commerce websites from legacy subdomains to new Shopify domains, creating a risk of lost rankings, organic traffic and market-specific visibility.

A post-migration review identified gaps involving redirects, sitemap and indexation signals, canonical and hreflang implementation, and competition between the brand’s Malaysia and Singapore product pages in search results.

Developed a prioritised SEO recovery plan covering redirect validation, Google Search Console monitoring, sitemap and indexation checks, regional SEO signals, priority-page optimisation and weekly performance tracking.

Critical migration issues were identified and prioritised, giving the internal team a clear roadmap to strengthen indexation, protect priority product pages and support search visibility recovery across both markets.

Regional migrations require more than moving content to a new domain. Redirects, indexation and market-specific signals must be planned and monitored closely to prevent one market from competing with or replacing another in search results.

A leading Southeast Asian price comparison platform needed to increase its organic visibility across highly competitive shopping and e-commerce categories while ensuring its content remained useful, relevant and aligned with customer search behaviour.

Content and search analysis identified gaps in keyword coverage, inconsistent alignment with search intent, opportunities to refresh existing pages and areas where stronger internal linking could improve discoverability and topical authority.

Developed and executed an SEO-led content strategy covering keyword research, topic prioritisation, content briefs, on-page optimisation, content refreshes and internal linking. Performance data was used to continuously refine topics and identify new growth opportunities.

The work expanded the platform’s coverage of relevant non-branded searches, strengthened the visibility of priority content and created a more structured approach to producing and optimising content at scale.

Sustainable content growth requires more than publishing frequently. Each page needs to address a clear search intent, support the wider content ecosystem and be continuously improved using performance data.

A Singapore-based university needed to strengthen the online visibility of its programmes ahead of an upcoming student intake, helping prospective students find accurate information and move more easily from initial research to application.

The review identified opportunities to improve programme-page optimisation, align content more closely with prospective students’ search intent, answer common admissions questions more clearly and strengthen the website’s ability to surface in both traditional and AI-generated search results.

Developed an SEO and AEO optimisation plan covering keyword and question research, programme-page improvements, answer-focused content, clearer page structures, internal linking, metadata recommendations and content guidance for priority intake-related searches.

The university received a prioritised roadmap to improve the discoverability and clarity of its programme content, strengthen visibility for intake-related searches and provide prospective students with more direct answers throughout their decision-making journey.

Education search strategies need to support the full student journey—from discovering a programme and comparing options to understanding entry requirements, fees, deadlines and how to apply.